![On the Circuit](/assets/transforms/_900x1600_crop_center-center_none/On-the-Circuit_2023-12-12-123812_notp.jpg)
![1977 Design logo](/assets/transforms/_400x400_crop_center-center_none/1977-Design-logo.png)
1977 Design
A proudly independent agency, 1977 Design was founded on the premise of ‘communication by design’ – effective design is not about the things designed, but the desired reactions and subsequent results encouraged. Great design is about encouraging people to think, feel or do something.
Key clients included:
Adidas
Arsenal FC
Chelsea FC
Efficio
EMI
Lord's
Manchester United FC
Momentum Pictures
National Football Museum
Paramount Pictures
PWR Events
RFU
The Football League
Wimbledon
Jonathan Beacher
Adidas
The work with Adidas was to promote a range of new products, over the space of a few years. To reflect the quality of the products, a variation of high-end paper stocks and print finishes were utilised.
adiPURE launch book.
![1977 1947 Adipure](/assets/transforms/_1600x900_crop_center-center_none/1977-1947-Adipure.jpg)
![1977 2114 Adipure](/assets/transforms/_700x700_crop_center-center_none/1977-2114-Adipure.jpg)
![1977 2123 Adipure](/assets/transforms/_700x700_crop_center-center_none/1977-2123-Adipure.jpg)
![1977 2119 Adipure](/assets/transforms/_1600x900_crop_center-center_none/1977-2119-Adipure.jpg)
Techfit launch book.
![1977 1949](/assets/transforms/_1600x900_crop_center-center_none/1977-1949.jpg)
![1977 2024](/assets/transforms/_700x700_crop_center-center_none/1977-2024.jpg)
![1977 2029](/assets/transforms/_700x700_crop_center-center_none/1977-2029.jpg)
![1977 2022](/assets/transforms/_1600x900_crop_center-center_none/1977-2022.jpg)
![1977 2 2585 Adipure](/assets/transforms/_1600x900_crop_center-center_none/1977_2-2585-Adipure.jpg)
Arsenal FC
Starting by working on their museum design, 1977 Design's work with Arsenal FC spanned a number of years. From yearly membership packs to the whole brand architecture. From the Junior Gunners to the Diamond Club. The work with Arsenal FC reached all of their audiences through a great deal of their sub-brands.
Museum design.
![Arsenal Museum14](/assets/transforms/_1600x900_crop_center-center_none/Arsenal_Museum14.jpg)
![Arsenal Museum11](/assets/transforms/_700x700_crop_center-center_none/Arsenal_Museum11.jpg)
![Arsenal Museum3](/assets/transforms/_700x700_crop_center-center_none/Arsenal_Museum3.jpg)
![Arsenal Museum1](/assets/transforms/_1600x900_crop_center-center_none/Arsenal_Museum1.jpg)
![Arsenal Museum12](/assets/transforms/_700x700_crop_center-center_none/Arsenal_Museum12.jpg)
![Arsenal Museum2](/assets/transforms/_700x700_crop_center-center_none/Arsenal_Museum2.jpg)
'1977 Design understand both our values and, crucially, our supporters. Their design approaches always appeal to the relevant audience whilst remaining true to Arsenal’s heritage and vision.'
Chris Bevan – Marketing Manager, Arsenal Football Club
Branding.
![1977 2080](/assets/transforms/_1600x900_crop_center-center_none/1977-2080.jpg)
![1977 2085](/assets/transforms/_700x700_crop_center-center_none/1977-2085.jpg)
![1977 2090](/assets/transforms/_700x700_crop_center-center_none/1977-2090.jpg)
![1977 2085](/assets/transforms/_1600x900_crop_center-center_none/1977-2085_2023-12-12-115103_ccoc.jpg)
![AW 3737 Arsenal Brand Guidelines Page 05](/assets/transforms/_1600x900_crop_center-center_none/AW_3737_Arsenal_BrandGuidelines_Page_05_2023-12-12-115916_wmno.jpg)
![AW 3737 Arsenal Brand Guidelines Page 14](/assets/transforms/_1600x900_crop_center-center_none/AW_3737_Arsenal_BrandGuidelines_Page_14_2023-12-12-115926_oqmm.jpg)
Membership pack.
![1977 2100](/assets/transforms/_1600x900_crop_center-center_none/1977-2100.jpg)
![1977 2102](/assets/transforms/_700x700_crop_center-center_none/1977-2102.jpg)
![1977 2109](/assets/transforms/_700x700_crop_center-center_none/1977-2109.jpg)
![1977 2105](/assets/transforms/_1600x900_crop_center-center_none/1977-2105.jpg)
![1977 2291](/assets/transforms/_1600x900_crop_center-center_none/1977-2291.jpg)
![1977 2284](/assets/transforms/_700x700_crop_center-center_none/1977-2284.jpg)
![1977 2286](/assets/transforms/_700x700_crop_center-center_none/1977-2286.jpg)
The Football League
Work began with The Football League when 1977 Design were invited to design their Annual Report. On working with The Football League for a number of years, they then spoke to the agency about producing a book that would promote the League Cup to potential sponsors. Printing only 100 copies, and utilising a number of high-end print techniques, the book went out to the CEOs of leading businesses.
'1977 Design helped us deliver a premium coffee-table style book telling the story of the League Cup'
David Malkinson – Head of Marketing, The Football League
League Cup sponsorship.
![1977 2076 League Cup Book](/assets/transforms/_1600x900_crop_center-center_none/1977-2076-LeagueCupBook.jpg)
![1977 1935 League Cup Book](/assets/transforms/_700x700_crop_center-center_none/1977-1935-LeagueCupBook.jpg)
![1977 2060 League Cup Book](/assets/transforms/_700x700_crop_center-center_none/1977-2060-LeagueCupBook.jpg)
![1977 2063 League Cup Book](/assets/transforms/_1600x900_crop_center-center_none/1977-2063-LeagueCupBook.jpg)
![1977 2069 League Cup Book](/assets/transforms/_700x700_crop_center-center_none/1977-2069-LeagueCupBook.jpg)
![1977 2071 League Cup Book](/assets/transforms/_700x700_crop_center-center_none/1977-2071-LeagueCupBook.jpg)
![1977 2074 League Cup Book](/assets/transforms/_700x700_crop_center-center_none/1977-2074-LeagueCupBook.jpg)
![1977 2265 League Cup Book](/assets/transforms/_700x700_crop_center-center_none/1977-2265-LeagueCupBook.jpg)
![1977 2273 League Cup Book](/assets/transforms/_1600x900_crop_center-center_none/1977-2273-LeagueCupBook.jpg)
'The reader-focused approach to our Season Review made it a great read for fans, partners and journalists'
David Malkinson – Head of Marketing, The Football League
Annual Report.
![1977 2092](/assets/transforms/_1600x900_crop_center-center_none/1977-2092.jpg)
![1977 2255](/assets/transforms/_1600x900_crop_center-center_none/1977-2255.jpg)
![1977 2252](/assets/transforms/_700x700_crop_center-center_none/1977-2252.jpg)
![1977 2258](/assets/transforms/_700x700_crop_center-center_none/1977-2258.jpg)
National Football Museum
1977 Design worked alongside museum design agency Mather & Co on many of their projects. One of the largest of these was the new museum in Manchester, the National Football Museum. This work was one of the largest museum design projects undertaken.
![1977 Design image 1](/assets/transforms/_1600x900_crop_center-center_none/1977_Design_image_1.jpg)
![IMG 5931 SMALL](/assets/transforms/_700x700_crop_center-center_none/IMG_5931_SMALL.jpg)
![IMG 6008small](/assets/transforms/_700x700_crop_center-center_none/IMG_6008small.jpg)
![Mather NFM 10small](/assets/transforms/_1600x900_crop_center-center_none/Mather_NFM_-10small.jpg)
![Mather NFM 13small](/assets/transforms/_1600x900_crop_center-center_none/Mather_NFM_-13small.jpg)
![Mather NFM 29small](/assets/transforms/_700x700_crop_center-center_none/Mather_NFM_-29small.jpg)
![Mather NFM 45small](/assets/transforms/_700x700_crop_center-center_none/Mather_NFM_-45small.jpg)
![Mather NFM 16small](/assets/transforms/_1600x900_crop_center-center_none/Mather_NFM_-16small.jpg)
![Mather NFM 64small](/assets/transforms/_1600x900_crop_center-center_none/Mather_NFM_-64small.jpg)
Wimbledon
Working with Wimbledon for over a decade, the agency touched many areas of this great club and Championships. The most prominent of these was the museum, for which they designed the brand identity, promotional materials, and the museum graphics themselves.
![WLTM 2col land](/assets/transforms/_1600x900_crop_center-center_none/WLTM_2col_land.jpg)
![Wimbledon 2009 06 cc360ad01](/assets/transforms/_1600x900_crop_center-center_none/wimbledon_2009_06_cc360ad01.jpg)
![1977 1987](/assets/transforms/_700x700_crop_center-center_none/1977-1987.jpg)
![1977 2212](/assets/transforms/_700x700_crop_center-center_none/1977-2212.jpg)
![1977 2207](/assets/transforms/_1600x900_crop_center-center_none/1977-2207.jpg)
![DSC 0012 copy](/assets/transforms/_1600x900_crop_center-center_none/DSC_0012-copy.jpg)
Museum design.
![On the Circuit](/assets/transforms/_1600x900_crop_center-center_none/On-the-Circuit_2023-12-12-123458_mpdd.jpg)
![Wimb 060](/assets/transforms/_700x700_crop_center-center_none/Wimb_060.jpg)
![Gentlemens Memorabilia 2](/assets/transforms/_700x700_crop_center-center_none/Gentlemens-Memorabilia-2.jpg)
![Tennis Today](/assets/transforms/_1600x900_crop_center-center_none/Tennis-Today.jpg)
![Wimb 089](/assets/transforms/_700x700_crop_center-center_none/Wimb_089.jpg)
![Wimb 148](/assets/transforms/_700x700_crop_center-center_none/Wimb_148.jpg)